Business Communication: Processes and products represent the most current and accepted concept of business communication and communication technology. Award-winning author and acclaimed leader Mary Ellen Goofy and new co-author Dana Lowe, BC writes: PP provides the most up-to-date and best research text on the market. The seventh edition includes new interactive resources for students and wide coverage of workplace technology. This groundbreaking coverage enhances the distinctive features of this textbook: 3-x-3 writing process, three-part case study, extensive use of model documents, and full coverage of the 16-chapter textbook to help instructors plan and conduct their courses.
Mary Ellen Goofy, a dedicated professional, has taught Business Communication and Business English for over 35 years. He received a BA, Suma cum Loud from Bowling Green State University; Postgraduate degree from the University of Illinois; And a Ph.D. in Business and Economics Education from the University of California, Los Angeles (UCLA). He has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business textbook author, Dr. Goofy is the founding author of three award-winning textbooks: Each updated book continues to lead its market, and these books together have helped thousands of students around the world develop language skills. Dr. Goofy is a member of the Business and Professional Communications Quarterly Review Board and the Journal of Business Communications, a publication of the Business Communications Association. He has attended national meetings, sponsored business communication awards, and is committed to developing business communication skills and developing writing skills for students.
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- Book Name: Business Communication: Process & Product
- Edition: 7th Edition
- Author(s): Mary Ellen Guffey • Dana Loewy
- Book Category: Business and Career
- Book Language: English
- Publisher: South-Western – Cengage Learning © 2014
- File type: pdf
- File sizes: 34.38 MB