MBA 1302: Principles of Marketing PDF by BOU (Bangladesh Open University) ebook free download for school of business, Master of Business Administration (MBA).
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This book will mainly focus on modern marketing activities. However, most marketing ideas for applying these ideas to the economic activities of individuals, governments, and nonprofits will also be discussed. Throughout the course, we will include you in many decision-making roles, from starving students to corporate executives. This book explains the following topics: Marketing in a Changing Environment, Strategic Planning and the Marketing Process, The Marketing Environment, Measuring and Forecasting Demand, Market Segmenting, Targeting and Positioning, Consumer Market and Consumer Buyer Behavior………., Designing Products : Products, Brands, Packaging and Services, Pricing Product : Pricing Considerations and Approaches, Placing Products : Distribution Channel and Logistic Management, Placing Products : Retailing and Wholesaling, Promoting Products : Advertising, Sales Promotion, Public Relation and Personal Selling, Marketing Services, Organizations, Pensions, Places and Ideas, etc. – Bangladesh open university mba ebooks free pdf download and read online.
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