Marketing Research 9e by Burns and Veeck Pdf business and career book free. The download size of this business and career book in pdf format is – 76.24 MB.
For a global marketing course. A conceptual approach and a paper in marketing research written with an emphasis on practical application in marketing research, marketing research teaches the basic statistical techniques necessary for the analysis of market data. The ninth edition has been updated to provide the most up-to-date information on the forces behind shaping inclusive marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the lesson helps students engage with the real world and their future careers.
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- Book Name: Marketing Research
- Edition: 9th Edition
- Author(s): Alvin C. Burns • Ann Veeck
- Book Category: Business and Career
- Book Language: English
- Publisher: Pe*rson Educ*tion / Pr*ntice Hall
- File Format: PDF
- File Size: 76.24 MB
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