International Business 1e by Peng and Meyer provides a comprehensive overview of global business practices and strategies. With a focus on practical applications, this textbook covers topics such as cross-cultural management, international trade, and multinational corporations. With real-world examples and case studies, students will gain a deep understanding of the complexities of international business.
The 1st edition of the “International Business” book offers a broad and accessible role for international business that encompasses the world from Europe to the end. This version has been fully updated to reflect the rapidly changing world of business with more coverage of emerging economies and business blocs. Extensive coverage of the text is arranged around a central question – what determines the successes and failures of organizations around the world? Scholarly research is used to answer this question and to facilitate the learning of key concepts.
From the combined experience of Mike Peng and Klaus Meyer in international business, you will get a comprehensive overview of contemporary business practices.
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- Book Name: International Business
- Edition: 1st Edition
- Author(s): Mike Peng and Klaus Meyer
- Book Language: English
- Publisher: Cengage Learning