A Preface to Marketing Management 14e by Peter and Donnelly Pdf management and marketing book free. The download size of this marketing and management book is – 2.85 MB.
Marketing Management Preface to Marketing Director, 14e has been praised for its clear and concise presentation of the basic principles of marketing in such a way that key ideas and concepts are covered in sufficient depth to ensure understanding. By providing an attractive, clear, and conceptually sound text, this book has been able to maintain its position as a superior marketing management text.
The fourteenth edition serves as an overview of important issues in marketing management. Its concise and inexpensive pocket format makes it ideal for instructors providing modules for MBA students in the case, reading, simulation, or marketing management. The text also works in a curriculum that implements a cross-functional curriculum where students need to purchase multiple texts.
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- Book Name: A Preface to Marketing Management
- Edition: 14th Edition
- Author(s): J. Paul Peter • James H. Donnelly Jr.
- Book Category: Marketing & Management
- Book Language: English
- Publisher: McGr*w-H*ll
- File Format: PDF
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