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Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes the purchase of direct traffic and paid space. In addition, it targets a variety of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Promoting a site is another SEO strategy to increase the number of backlinks or the number of internal links. In May 2015, mobile search outperformed desktop search. [Source: Wikipedia]
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