Marketing Management By Philip Kotler

Marketing Management by Philip Kotler PDF Business and Management book free download and read online or offline. The download size of this Philip Kotler’s Business and Management book is – 4 MB with 457 pages.

Marketing Management By Philip Kotler PDF Download

::::: Book Review :::::

Usually, there is little or no tangible evidence once the service has been performed. Services are also more difficult to measure than physical products (Grönroos 1988; Kotler 2000; Lamb, Walstab, Teese, Vickers & Rumberger 2004; Lewis & Boom 1983; Palmer 2008). Dhurup, Singh, and Surujlal (2006: 40) state that the quality of service performance is inconsistent and unpredictable. … … Therefore, the service interaction between staff and clients is an integral part of the service delivery process (Palmer 2008). Kotler (2000) and Foster (2010) agree with this point of view and add that services are produced and consumed simultaneously. This means that the customer is present during the production of the service, making it impossible for the service provider to hide any quality deficits (Lau, Akbar & Gun Fie 1998). … … Service implies action or performances (Lovelock & Wirtz 2007: 16). Because the services offered cannot be stored, stored, or inventoried, supply and demand must be managed by service organizations (Kotler 2000; Lamb et al. 2004; Lewis 2007). Johns and Tyas (1996) argue that quality of service is increasingly important in the marketing literature. …

::::: Book Information :::::

  • Book Name: Marketing Management
  • Book Author: Philip Kotler
  • Book Categories: Business and Management
  • Book Language: English
  • File Format: PDF
  • File Size: 4 MB
  • Total Pages: 457 Pages

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Updated: February 24, 2021 — 8:51 pm

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