Integrated Advertising, Promotion and Marketing Communications 8e by Clow, Baack (Global Edition) Pdf Marketing book free. The download size of this marketing book is – 63.96MB.
This book discusses an evolving definition of integrated marketing and teaches you how to communicate effectively in the business world. It advocates the importance of integrating all marketing communications and helps you understand how communications are created and transmitted. This course covers advertising and promotion, social media, blogging, mobile messaging and other marketing strategies. To help you hold on to ideas, each chapter includes tools that allow you to apply ideas to real-life situations. The eighth edition includes an in-depth look at social media, internet blogs and mobile devices to help you understand the important links that marketers use to connect with customers.
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- Book Name: Integrated Advertising, Promotion and Marketing Communications
- Edition: 8th Global Edition
- Writer: Kenneth E. Clow and Donald E Baack
- Book Categories: Business and Career, Marketing
- Book Language: English
- Publishers: Pe*rson Edu*ation / Pr*ntice Hall
- ISBN-13: 978-0134484136
- ISBN-10: 0134484134
- File Format: Pdf
- File Size: 63.96MB
- Total Pages: Unknown
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